Backbone connects


Brand identity / Designer / front end

Screenshot 2019-08-22 at 13.08.22

Backbone is a dance company who's set up by Alida Dors. Backbone has its roots in hip hop, but it's known as the company who make in his style brave connections with another, very different, dance disciplines. Their themes have a social background and their purpose is that the public not only sees an artistic well thought performance but that they go home with questions about their role in the society.

I was asked to think about their brand, website, marketing, designing their identity. I wanted to go to the basic of graphic elements and make a connection with them. Hard and soft sides at the same time, making all being part of one piece. 

It had to be a strong logo, making a statement. With a fragile part in it.