Less than Wagon Load
Brand identity / Logo + Website
The LessThanWagonLoad project has the objective to develop a smart specialised logistics cluster for the chemical industry in the Port of Antwerp in order to shift transport volumes from road to rail freight.
I was asked to make the brand identity, the briefing was that i had to be very clear in the image that transport volumes and rail had a big part of it. Green for enviromental benefits and grey for rails. The challenge was how to put all this long corporate name into a compact and self meaning image. Italic and bold for movement road.